The 2022 sales are back this year. Whether it’s upcoming promotions, participants in the operation, or sales dates, a look back at an event eagerly awaited by a large majority of consumers.
The dates of the sales are now spread over four weeks instead of six previously. This shortened duration has been in effect since the 2020 winter sales and is the result of the Covenant Law. This duration applies, derogation of dates or not, to all French departments. The dates relating to the sales periods are set by order of the Minister responsible for the economy, for a period ranging from 3 to 6 weeks.
Each sales period has its own rules to set its dates. Thus, the winter sales generally take place from the second Wednesday of January. The summer sales are held on the last Wednesday of June. Do not hesitate to consult our summary article of all the dates of the sales.
Who are the participants in the sales?
In France, each brand is free to decide on its participation in the sales. Whether it’s the summer or winter edition, the shops that engage in the event usually offer all kinds of advantageous offers to entice consumers to spend. This can range from classic price reductions to offers of promo codes or benefits for members of a loyalty program.
What is the difference between sales and private sales?
You’ve probably come across “Private Sales” signs on your way lately. And for good reason: these operations often take place in the weeks preceding the national sales. Unlike seasonal sales, private sales tend to cater to an already loyal customer base. Big advantage: private sales also make it possible to acquire articles from the new collection on sale (when the sales aim to sell off stocks from previous collections). The retailer nevertheless largely finds his account in private sales because they can enable him to acquire new member customers (who will have taken out a loyalty card or subscribed to the store’s newsletter to be able to benefit from private sales).