Misleading, the municipality has considered – because there are no natural sugars in oats.
The dispute has been going on since 2021, when Oatly, unlike other oat drink producers, refused to remove the wording and appealed the decision of the environmental administration to the county administrative board.
According to the company, the sugar is present maltose does not occur naturally in oats – however, it occurs during production. The administrative court has now decided the dispute, and the judgment states that the maltose cannot be considered to have been added as it “arises in the product as a result of the process”, the newspaper writes.
This is not the first time the Swedish oat drink giant has been in windy weather. Last year, the British equivalent of the Advertising Ombudsman, ASA, banned two TV commercials from Oatly, as they were considered misleading because the manufacturer claimed that oat milk, compared to cow’s milk, produces 73 percent less carbon dioxide.