On Sunday June 26, 2022 at 9:10 p.m., M6 will broadcast Fabien Touati’s documentary entitled “Baskets: is a treasure hidden in your cupboards?”. The sneaker market, resellers and various players, the journalist explains the phenomenon that has been in vogue in recent years.
Like luxury shoes, sneakers once intended solely for sports practice, and today called “sneakers“, take more and more value. A phenomenon explained in image by the journalist Fabien Touati in his reportSneakers: is there a treasure hiding in your cupboards?” which will be broadcast on Sunday June 26, 2022 at 9:10 p.m. on the M6 television channel as part of the program Capital. No more throwing away your old sneakers thinking that they are worth nothing, they could well surprise you and sell for twice the initial price! second hand websites, resellers (English translation of the word reseller), sneakers addictsportswear brands, resale platforms, all play a role in this growing market.
Resale of sneakers, a parallel market?
Estimated at €3.8 billion, the global second-hand basketball market is exploding. And for good reason: brands like Nike are surfing on the phenomenon and making rarity and exclusivity a real sales model. “Like shares on the stock market, sneakers now have a quotation that can reach exorbitant amounts, it all depends on the models” explains Fabien Touati. If sneakers fans collect these collector pairs, the resellers, they buy them in order to resell them at much higher prices. A real system has been created around these sneakers, which strongly benefits brands, the market and its players. “There are thousands of them feeding this parallel market, [les resellers] pocket real wages thanks to these shoes” adds the journalist. So to see what lies behind this growing phenomenon, don’t miss the broadcast of “Sneakers: is there a treasure hiding in your cupboards?” Sunday night !