Dacia, which is preparing to strengthen its brand identity with small touches, is making new additions to please the users on the basis of hardware.
Dacia, which is preparing to start positioning the long-awaited new brand logo on its vehicles with the last quarter of 2022, wants to crown this process with small touches for some models. The first quality equipment will be included in the vehicles, with the details of Duster and Sandero Stepway, the two most important members of the family whose sales volumes are considered. Announcing that there will be a software update to the multimedia system located in the cockpit, the Romanian manufacturer brings augmented reality technology to users as a transition to a new era in the sales process.
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New equipment for Dacia Duster and Sandero Stepway
Along with the updated identity of the brand, users are waiting for lists in which some hardware names are renewed. In this context, we see that, depending on the model and country, the product range will be shaped over three different hardware levels: “Essential, Expression, and Journey”. The new hardware that the new lists will bring with them is based on parts that will directly affect the daily user experience. Sandero Stepway first Dacia model with glass roof in new planning getting ready to be. The Duster, on the other hand, is the first Dacia model to have power-folding side mirrors, with new ventilation grilles and automatic wiper system with rain sensors. will meet.
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The technological era in the sales process with Dacia AR
Dacia, which wants to attract attention with its new brand identity, also offers a creative and solution-oriented approach with its augmented reality application for smartphones and tablets. With the support described as “Dacia AR”, users will have the opportunity to see and experience vehicles up to 1:1 scale. Thanks to the application, cars; While it can be placed in any real place such as a garage, parking lot or street, it is possible to get inside the vehicle and focus on a desired detail. Dacia AR offers potential customers the opportunity to get to know a model that is not on display in the showroom. All models and all colors are positioned in the application. The application can be downloaded for free from the App Store and Google Play on a smartphone or tablet.