Dacia, which will hit the road with its new brand identity as planned, is ready to reflect its logo on all its models.
Along with the strategy announced by Dacia at the beginning of 2021 and heralding the new era, signals were given that there would be some changes in the brand identity. We know that the Romanian manufacturer, who wants to be more assertive in terms of design as well as the brand new models to be added to its product range, has attracted great interest especially with its Bigster project. Dacia, which has completely changed its logo in the transformation plan of its brand identity, is finally ready for this redesign, which will now find its place in white. The new logo, which was reflected on all models of the family with the second half of 2022 as planned, was unveiled with the images shared recently.
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Dacia is assertive with its new color as well as the new logo.
Emphasizing that the creation of the new brand identity was inspired by nature, Dacia is introducing the “Khaki Green” color for the first time, along with the logo. The logo, located in the middle of the grilles of the vehicles, represents the strongest feature of the brand’s new identity. The letters ‘D’ and ‘C’, interlocking with minimalist lines like the links of a chain, reflect the strong and simple approach of the new design, creating a completely new logo. The new design creates a brand image that is instantly recognizable and easily recognizable both from up close and from afar. The new logo is also located in the middle of each hub. The new Dacia lettering is used on the rear panel and steering wheel of every model. In the text, which is minimalist by design, each letter is separated from each other without breaking the integrity. Vehicles with the new brand identity will be exhibited at the Paris Motor Show in October 2022, after which they will meet with users.