As music streaming grows rapidly in West Africa, the platform is opening offices in Abidjan with the stated aim of supporting the sector and helping Ivorian artists reach a wider audience, both in Africa and abroad. outside the continent.
With our correspondent in Abidjan, Francois Hume-Ferkatadji
By settling in Ivory Coast, BoomPlay, the leading music streaming platform in Africa with 70 million users, intends to make the sector more lucrative, and ultimately profit from its investments. The Nigerian company created in 2015, owned and financed by two Chinese companies, is continuing its development: it already has six branches in Africa, such as in Tanzania and Cameroon.
With the drop in CD sales and the weakening of the cultural sector following the Covid-19 pandemic, artists are increasingly relying on streaming platforms to revive the music industry and make a living from their music. Along with other platforms, like Deezer Where Waw MuzikBoomplay intends to play this role by promising to promote local talent by providing a platform and resources inside and outside the service “.
The main obstacle to the development of the sector in West Africa remains the high cost of internet data or the low rate of banking. The success of BoomPlay is precisely due to its free formula, financed by advertising and its catalog of more than 70 million titles.
Recently, rapper Didi B broke records on BoomPlay for an Ivorian artist. his album Mojothrone II recorded 2.1 million streams, a week after its release. However, for the vast majority of artists, income from streaming remains quite low.
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