Apple Music now displays ads on its streaming platform. Despite paying a subscription, many customers were interrupted by advertisements.
Apple Music recently started displaying ads within its app. While using the music streaming service, several users discovered pop-up ads.
According to our colleagues at MacWorld, these advertisements appear within some playlists or listening to some radio stations. They promote an artist, show, or other radio station available on Apple Music. In general, these cuts are linked to the content listened to by the subscriber.
Apple Music breaks its promise
These announcements are particularly discreet. They are inserted into a playlist in the same way as any other track. The appearance of advertisements seems very random. Looking through multiple playlists, we didn’t come across a single ad. However, we went to some playlists where advertisements have already been spotted by Internet users. It is not impossible that the announcements are currently reserved for certain countries.
Yet Apple promises an entirely ad-free experience to its subscribers. On its website, the Californian brand clearly announces: “Apple Music does not broadcast any advertising”.
Unlike its competitor Spotify, Apple Music does not have a free offer. Three different packages are available: a student package at €4.99/month, an individual package at €9.99/month and a family package at €14.99/month. Note that Apple Music is also included in the Apple One pack, which starts at €14.95/month.
Very different ads from Spotify
De facto, Apple has begun to impose advertisements on customers who have subscribed to a paid subscription. This is’a major difference with Spotify, which opted for a “freemium” approach. Free Spotify users are regularly interrupted by advertisements, interspersed between the tracks listened to. To avoid advertisements, Internet users must opt for a paid subscription.
Nevertheless, it should be noted that Apple Music’s announcements are much less intrusive than those of its main competitor. On Spotify, the advertisements concern any type of product. For its part, Apple Music is content to impose promotional interviews of artists.
This isn’t the first time Apple has been singled out for unsolicited additions to its music app. In 2014, the band added Songs of Innocence, an album by U2, to its customers’ iTunes library as part of a $100 million deal. This “gift” was not appreciated by users. Many users believed in a malfunction of the application. Apple quickly rolled out an option to delete the album.
Source :
MacWorld