Utrecht – Most visitors to the Utrecht Jaarbeurs are already well over 50, but that still makes them ‘active over-50s’, the target group of the fair. “70 is the new 50,” says one of the 69-year-old visitors. It is the first time that the lady from Purmerend is coming to the fair. “I see a lot of gray here,” she observes, looking around.
50PlusBeurs mainly attracts active people over 70: ‘Come here for the fun’
