Although the diktat of youth reigns on social networks, women aged 50 and over are making their mark in the world of beauty, providing their makeup and skincare advice. Here are 5 senior beauty influencers to follow without hesitation.
Beauty needs are different at 25 and 50. It is for this reason that beautystas have launched into the world of influence, in order to share their make-up, skincare or even anti-aging advice. mature women. On Instagram or their Youtube channel, these connected seniors are shaking up the codes of stereotypical beauty.
1. My daughter blog
It is one of the pioneering beauty bloggers in France: Hélène Legastelois brings together beauty lovers on her blog My daughter’s blog and her Youtube channel (with 197,000 subscribers) since 2005. At 50 years old, the Parisian who worked for 10 years in tourism pleases by her frankness. talk and her honesty that places her far from the clichés of the superficial influencer. Inseparable from its boyish cut chic, Hélène Legastelois speaks openly about a “taboo” subject, such as her aesthetic medicine interventions.
2. Angie Hot & Flashy
In the United States, the successful senior beauty influencer is Angie Schmitt, aka “Angie Hot-and-Flashy” on social networks. Since 2012, the American with a radiant complexion, 59 years old, posts beauty videos on her Youtube channel bringing together 986,000 subscribers, who follow her make-up tutorials and crash tests, always detailed and well explained.
3. Tricia Cusden
In England, it is Tricia Cusden who stands out in the beauty influence for seniors. At the age of 65, the Briton realized that there weren’t many cosmetics dedicated to mature women, and decided to create her own beauty brand called Look Fabulous Forever in 2013 which met a great success. AT over 70 years, Tricia Cusden loves to wear flashy lipsticks and flaunt her sleek white hair. Its Youtube channel (nearly 39,000 subscribers) has more than 8 million views.
4. Melissa 55
At 66, Melissa looks 20 younger. It is with this beauty who does not seem to know the signs of aging that the American seduces her 36,500 followers on Instagram. The blonde from Tennessee also has a Youtube channel (127,000 subscribers and over 12 million views) on which she posts makeup tutorials dedicated to women in their sixties. If some Internet users accuse her of having resorted to cosmetic surgery, Melissa does not hesitate to film herself when she gets out of bed to reveal her few wrinkles and signs of fatigue.
5. Nicole Arbor
Beautician since she was 20 years old, Nicole Tonnelle closed her beauty institute before creating her own blog Well and well in your skin, noting “that there was not much on the Internet for people over 50 years old “.
Now 70 years old, the Frenchwoman provides her professional advice, skincare and anti-aging, on her site and her Youtube channel which, since its creation in 2011, has almost 66,000 subscribers and more than 16 million views.