With 75% of Gen Zers using TikTok to conduct their internet searches, the social network has become a go-to address. Beauty, decoration, cooking… Each lifestyle question has its dedicated video. Fashion is no exception. To find your way around, here are three ingenious accounts from which you can glean stylish tips and good ideas.
With its 21.4 million French users per month (according to an October 2023 study reported by the social network), TikTok has become, in just a few years, an essential digital platform. Among the most popular content on the Chinese social network, fashion videos. How to accessorize your look, shorten a handbag or wear jeans that are too wide? To find your way around, here is three accounts who stand out thanks to clever and relevant videos. To add to your favorites.
“3 TikTok accounts to follow to find the best fashion tips”
@thenewyorkstylist, the staging pro
As her name suggests, Liz Teich is a stylist in New York and shares with her 71,500 subscribers, the fashion gems she finds on the internet, but also her tips for looking stylish without breaking the bank. Our favorite ? The videos in which she duplicates herself and compares two silhouettes dressed in the same clothes, worn differently. In less than 30 seconds, she analyzes the two looks to point out the right reflexes to adopt and the pitfalls to avoid. Inspiring.
“3 TikTok accounts to follow to find the best fashion tips”
@bobrownn, the daily
@BoBrownn posts one video per day, without exception. Active on TikTok, but also Instagram and YouTube, she combines 3.6 million subscribers on its social networks. Most of his posts reach millions of views and we understand why. In just a few seconds, his videos review current gimmicks to upgrade your outfit in the blink of an eye. A real gold mine.
“3 TikTok accounts to follow to find the best fashion tips”
@sarah.kassmi, the inventive one
Sarah’s credo: offer videos that are out of the ordinary to her 122,900 subscribers on TikTok. With each of her posts, the expert immerses viewers in her dressing room and focuses on a very specific theme. The piece to invest in this winter, the item she regrets having bought, the “zero effort” outfit she is banking on without hesitation or even the good plan to spend less in stores… Good tips with rhythm and an endearing speech. We love !