29-year-old Kaitlyn “Amouranth” Siragusa is one of the most successful streamers on Twitch. In an interview, she tells her pragmatic view of the streaming platform. It’s an “ad space that pays you when you advertise on it.” She uses the platform as a “funnel” to drive customers who see her on Twitch to the OnlyFans page.
Where did the statements come from? Amouranth did an interview with Jake Lucky, who primarily uses Twitter as a platform.
Here’s what Amouranth says about how much money she makes:
Twitch as a “funnel” to guide fans to OnlyFans
Here’s how she sees Twitch: The streamer is then asked in the interview why she still streams on Twitch at all when she makes so much more money on Onlyfans. Whether she’s on Twitch out of sheer “joy”.
But that has little to do with joy, explains Amouranth. Although she also enjoys streaming “somehow”, the reasons lie elsewhere:
Twitch is a billboard – it pays me to advertise on it. It’s a funnel. Other social media sometimes simply issue shadow bans for sexy content. The thing is that your reach is really getting destroyed on every other platform – except Twitch.
Twitch is also the platform with the highest “conversion rate” – the platform that can drive the highest percentage of users to OnlyFans.
Twitch streamer Amouranth says she is now free – allowed to sleep 8 hours, watch TV, wear normal clothes
After Hottub and ASMR meta, Amouranth now plays the “Funnel” meta
What’s behind it? Amouranth has a clear business model:
Twitch is the most attractive advertising platform for her: on the one hand, she gets paid for her content there, and on the other hand there are no filters that limit her reach.
After breaking through with the “Hot Tub” meta and then using the ASMR meta to grow, Amouranth now appears to have completely beat Twitch with the “Funnel” meta.
Amouranth exploits Twitch – Twitch may have never anticipated this model
Is this what Twitch is for? Not really. Twitch is actually a self-contained platform:
Recently, conventional Twitch streamers have complained that conditions on Twitch are getting worse for them
The business model that Amouranth leverages by abusing Twitch as an “advertising space for another platform” appears to have never been foreseen by Twitch. It’s not clear if Twitch are doing anything about it or if they’re going to let it go.
In any case, as open as Amouranth is about her strategy, she doesn’t seem afraid of the consequences.
Because formally, Amouranth doesn’t seem to be breaking any rules as long as she does her “18+” things on another platform and only uses Twitch as a funnel to lure viewers there.
However, some other streamers and viewers have big problems with this “funnel” meta.
As early as 2021, the German streamer MontanaBlack demanded that Twitch intervene here:
MontanaBlack demands: Twitch must act against the new trend