Canalys, a global market research company that values statistics from all over the world, 2024 second quarter smartwatch sales figures announced. According to the data in the report, while Apple’s market share decreased, Huawei and Xiaomi increased. The details of the report, which includes details about the sales of smart bracelets and smart watches, which have been quite popular recently, are in our content…
2024 Second Quarter Smartwatch Sales Figures Announced
Canalys 2024 second quarter smart bracelet and smart watch published a report containing market data. According to the information in the report, smart bracelet and watch shipment figures increased by 0.2 percent in the second quarter of 2024, approximately 44.3 million occurred in quantity.
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According to the data in the report, basic level smartwatch and bracelet sales increased by 6 percent in the period in question, increasing its share in the market to 48 percent. The main source of success in this area is mostly Huawei and Xiaomi We can say that. Devices with basic functionality achieved the highest market share ever recorded.
According to Canalys data, high-end smartwatch shipments in the second quarter of 2024 were at the same level compared to the same period in 2023, but the rate is expected to remain the same here Samsung, Huawei, Google and Garmin This was due to the high sales figures of its brands. In this context, Apple advanced smartwatch sales decreased compared to the previous year, meaning that other brands offset Apple’s decline.
Base-Level Smartwatches Continue to Gain Market Share
The decline in smart bracelet shipment figures has continued recently, and compared to the same period last year, it will increase by 2024 percent in the second quarter. A decline of 14 In addition, India’s share in the increase in basic-level smartwatch sales significantly affected the result. Huawei and Xiaomi basic smartwatches It was very popular in India and the country’s local manufacturer also played an important role in the shipment figures.
Smart Watch In this field, basic level devices attract users especially in terms of price. The market share of smart watches, which are both affordable and have advanced features, is expected to increase in the future.
In the Canalys report For the second 6 months of 2024 Samsung, Apple and Google are predicting a high growth rate in smartwatch sales. basic level smartwatches advanced It seems that it may surpass smartwatch sales. It can be said that increasing competition between segments in the market is inevitable. Brands that want to increase their market share need to renew themselves and add differences to their devices.