Anker Türkiyerecorded impressive growth across both digital and retail channels in 2024. The brand increased its market share in the Soundcore headphone category by 190 percent compared to the same period of the previous year, reached a 4.5 percent market share in charging solutions, and an 18 percent share in Nebula projectors.
Expanding its presence on digital platforms by 30 percent, Anker Türkiye increased its retail investments by 70 percent and strengthened its in-store visibility and customer interaction. Anker Türkiye, Greece and Central Asia country manager Cem Bodurevaluated their performance in 2024 with the following words: “Our story in Turkey started in 2018 and we have continued to grow steadily since then. 2024 was a year in which we recorded a 20 percent increase in our turnover and a 15 percent increase in our sales volumes. “We continue our work to deliver our high quality and innovative products to more users.”
YOU MAY BE INTERESTED IN
Anker Turkey’s 2025 targets are shaped on sustainability and innovation-focused growth strategies.
The company predicts 100 percent growth in the charging category and aims to increase its market share to 9 percent. In the headphone category, it plans to grow its market share to 7.3 percent with 30 percent growth. In addition to these growth targets, it aims to differentiate itself in the sector with projects that enrich customer experience and environmentally friendly products. Cem Bodur expressed his 2025 goals with the following words: “In the coming period, delivering our environmentally friendly products to wider audiences and increasing our sustainable investments are among our priority goals. We plan to strengthen our strategic collaborations in digital and retail channels, improve customer experience with in-store interactive areas and reduce plastic use by 80 percent. We aim to leave a better world to society with projects that minimize our environmental impacts.”
2025 will be a year in which sustainability-oriented investments will increase for Anker Türkiye. The company moves determinedly towards industry leadership with projects that increase energy efficiency, reduce waste and support recycling. Anker Turkey aims to continue adding value to both its users and society with its environmentally friendly technologies and innovative approaches.