The annual meeting of the Councilors for Cooperation and Cultural Action was held this week in Paris. It is these advisers who design and manage the strategy of the embassies in the fields of cooperation, culture and development aid, with the aim of promoting France’s expertise and image. This meeting was an opportunity to talk about the strengthening of France’s influence diplomacy around the world. The explanations of Gaëtan Bruel, Cultural Advisor at the French Embassy in the United States and director of the brand new Villa Albertine in the United States.