The Portuguese football star decided to put his money into this investment.
Money is not a problem for the stars of the sports world and even less so for footballers, especially when they bear the name Cristiano Ronaldo. The Portuguese is one of the richest on the planet and often seeks to invest his money in numerous businesses, personal or with high potential in his opinion.
But recently, the Portuguese embarked on an investment as particular as it was patriotic, by purchasing 10% of the capital of Vista Alegre Atlantis, a prestigious Portuguese porcelain brand, said the Visabeira group, which welcomed the arrival in a press release. of one of the best players in the history of football and the best-known and most admired Portuguese personality in the world
.
This agreement provides for a 30% stake in the capital of the Spanish subsidiary of Vista Alegre and a project to develop the group’s flagship brands on the Asian market. “Vista Alegre and Bordallo Pinheiro are brands for which I have always had great admiration and of which I am a frequent customer”
affirmed the five-time Ballon d’Or, quoted in another press release where he said proud
to support their globalization strategy.
According to specialized sites, this operation represents an investment of more than 17 million euros.
For those who do not know Vista Alegre, the group generates almost 70% of its sales abroad, and is already present in many countries in Europe and America. Vista Alegre Atlantis generated a turnover of 129.6 million euros last year.
Founded in 1824 in Ílhavo, Portugal, Vista Alegre is an emblematic porcelain house, recognized for its exceptional artisanal know-how. Combining tradition and innovation, the brand has evolved over the centuries, integrating modern techniques while preserving a classic heritage. His creations range from refined table services to luxurious decorative objects, including artistic collaborations with renowned designers and artists. Vista Alegre porcelain is prized internationally for its quality, elegant design and expression of the Portuguese art of living.