CUPRA City Garage, which aims to be a cultural center and encourage creativity, is in Istanbul. opened.
The statement from CUPRA Turkey on this issue was as follows: “CUPRA continues its globalization strategy with the 10th CUPRA City Garage opened in Galataport Istanbul, the lively and popular spot of Istanbul. Located in Galataport Istanbul, one of the most popular areas of the city, CUPRA City Garage Istanbul blends the Mediterranean roots of the brand with the unique mix of Istanbul’s European and Asian cultures. CUPRA opened its 10th City Garage location in the world in Istanbul. Symbolizing the brand’s globalization strategy, City Garage Istanbul also hosted the launch of its newest model in Turkey, CUPRA Terramar. “The sporty SUV model, which was nominated for the Car of the Year 2025 Award, is aimed to move CUPRA to the upper segment and play an important role in the continuation of the brand’s success.”
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Stating that the CUPRA brand is rapidly becoming a global brand, CUPRA CEO Wayne Griffiths said: “We always want more. The opening of our 10th City Garage location in the world is proof of our goal to bring CUPRA to the heart of the world’s most dynamic cities. “We want this space to be a cultural hub and a meeting point for our CUPRA Tribe,” he said. Stating that Turkey is a very important market for the international expansion of the CUPRA brand, Griffiths said: “With the opening of City Garage in Istanbul and the launch of CUPRA Terramar in the country, we are completing a historic year for CUPRA in a magnificent way.” he said.
Doğuş Otomotiv Chief Executive Officer and Chairman of the Board E. Ali Bilaloğlu said that although CUPRA entered the Turkish market in 2021, it achieved significant success in a short time. In addition, Bilaloğlu stated that the opening of City Garage Istanbul is a new proof of CUPRA’s strong cooperation with Doğuş Otomotiv.
Stating that they opened the doors of the 10th experience center in the world in GALATAPORT, in the heart of Turkey, Istanbul, CUPRA Turkey General Manager Anıl Gürsoy said, “As the largest market outside Europe, we are very proud that our country hosts the 10th City Garage.” he said. “We started sales in Turkey with our CUPRA brand in 2021, and with the serious interest and support of consumers, we have delivered more than 20 thousand vehicles in this 3.5-year period as of the end of November 2024. We currently have a total of 29 CUPRA authorized dealers in Turkey. Today, this number has officially increased to 30 with City Garage Istanbul.
With this new City Garage, we aim to become an integral part of Istanbul’s cultural and artistic scene and contribute to the growth of our brand. Today, CUPRA City Garage Istanbul is also hosting our launch for the first time. New CUPRA Terramar, the sporty SUV model that aims to increase CUPRA’s claim in Europe’s fastest growing class, meets you with special launch prices. ” he added.