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In terms of oral hygiene, the French are bad students. Many of them do not brush their teeth every day, according to a new study.
Would Generation Z skip the ultra-bright smile? According to the figures revealed by OpinionWay for Y-Brush, yes.
1 in 2 young people admit “not brushing their teeth every day”
First shocking observation of the study: nearly 31% of French people admit not to brush their teeth every day. A carelessness, which concerns 1 in 2 young people.
Worse still, almost half of them have already spent more than 48 hours without brushing their teeth (42% of 18-24 year olds and 41% of 25-34 year olds) compared to 19% of over 50 year olds.
The reason ? Brushing your teeth would take “too long”.
So, “almost 2/3 would brush their teeth more often if it took them less time“.
A “laziness” in terms of oral hygiene rather worrying, especially when we know that the French are aware of it.
The study reveals that “nearly 9 out of 10 French people say they are aware that poor oral hygiene can lead to serious illnesses“. More than half of French people even admit that by making efforts, “they could have better oral hygiene“.
To motivate them, it is the toothbrush that must be reinvented.
61% of them would be “interested in a solution for brushing teeth faster than the recommended 2 minutes, and mainly those under 34“.
The price would also not be an obstacle for most: 45% of French people would thus be ready to pay more for their toothbrush.
“The study reveals that ultimately, the French are not the dunces of brushing. The French are aware that better oral hygiene is important from a health and social point of view. To improve brushing, it is necessary to simplify the technique which poses the problem and to reduce the time factor, while maintaining the effectiveness recommended by dentists. Our habits and our environment have evolved, yet the toothbrush has remained almost the same. It’s time to modernize it and be able to wash all the teeth at the same time”, concludes Benjamin Cohen, founder and CEO of Y-Brush.