Teknosa, talked about his new plans at the press event he held in Istanbul. Company’s 2024 year Teknosa CEO speaking at the press conference where his goals were shared Sitare Sezgin, ”This year, by focusing on digital infrastructure and solutions, we continue to transform our company into a digital consumer electronics platform with a strong physical presence. ‘Digital Focused TransformationWithin the scope of the program we call ‘ 1 billion TLWe are planning an investment of . 20Continuing our growth momentum in 24 years, e-“We aim to double our gross trade volume,” he said.
Speaking at the press conference where Teknosa’s 2023 financial results were announced and 2024 targets were shared, Teknosa CEO Sitare Sezgin stated that they are growing steadily with a focus on digitalization, customer experience and sustainability, and said:
“In 2023, we will increase our turnover according to the results adjusted for inflation accounting. 47.3 billion TLand our net profit to 748 million TLWe went up to . We increased our e-commerce gross transaction volume (GMV) by 68 percent, reaching approximately 10.1 billion TL. We have achieved successful results from our transformation program that we have implemented since 2019.We are happy to see them. ‘Financial and Operational’, ‘Service and Private Brand’, ‘Marketplace in Digital Channels’ and the We are implementing end-to-end innovations under the title of ‘Digital-Focused Transformation’. We have increased our performance in every field in the 4.5 years we have implemented the transformation program. Traffic on our website increased 2 times. There was an increase of approximately 45% in the number of our customers. In periodic evaluations and measurements, our NPS, or Recommendation Score, increased by 30 points. Our e-commerce share, including marketplace, increased by 2.3 times. Our market share increased by 1.5 points. This year, we continue to transform our company into a digital consumer electronics platform with a strong physical presence by focusing on digital infrastructure and solutions.”
Stating that they are planning to invest 1 billion TL in 2024, Sitare Sezgin said: digitalization, customer experience in multi-channel, technological infrastructure, IT, artificial intelligence. He emphasized that they will continue to invest in solutions, store openings and renovations. They want to grow above the market and maintain sustainable profitability in 2024.Stating that, Sezgin said:
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Teknosa continues its innovations in the marketplace
“In the first technology-focused marketplace in our industry, we increased our product range by 36 times to 200 thousand units. Our long-term goal is to grow Teknosa with the new categories we create in the marketplace. By recently expanding our product range for wellbeing, teknosa.comWe opened a special tab in . With this innovation, we are increasing well-being in our own sector in Turkey. We became the first company to embrace this issue. We aim to double our e-commerce gross transaction volume through our digital channels, which we have further strengthened with the marketplace. On the other hand, we continue to transform our store network in line with developing trends. As of the second half of 2022, we have transformed 28 of our stores into a digital concept. “Our new digital store concept, which is a first in the industry, has a much more comfortable, digital, accessible and sustainable structure.”